The British company You Must Create, YMC, took initial inspiration from work wear, the football terraces of the early 80s, the tradition of outward bound attire and American and British military wear. From the uniforms and sportswear they borrowed precision and crisp functionality and from punk they took a dark humour and well aimed iconoclasm. YMC were and will always be defined as much by what they are against as what they are for. The clothing, beautifully tailored, ingeniously understated and full of hidden details, speaks for itself. The clothes are both classic, edgy and beautifully made
